The Web Advertising revenue from the Web is a difficult thing to achieve. The decline in advertising spending has affected all mediums, but the impact on web publishers has been devastating. New advertising models have been created which place the advertiser in the driver's seat while publishers, desperate for revenue, are seemingly willing to take anything to maintain cash flow. Some websites will not survive. Others that examine the marketplace, remain innovative, and develop the right partners can survive.

Single Site Advertising The majority of publishers believe that their site is worthy of major advertisers utilizing them as "the choice" for advertising placement. The truth is that there are more websites than there are "well paying" ad campaigns. The chances of receiving a single site targeted campaign is minimal. So many variables need to be in place for a site to receive these campaigns. Brand Recognition, Audience Size and Audience Type and more, all must be in place for your site to be selected by an advertiser and their agency.

Other Revenue Streams There are many ways for a website to capture a share of the advertising dollars. Some of the things they can do include, but are not limited to, joining a network, forming a network, tapping into revenue share systems and optimizing their site. There are varying degrees of each that can be employed. The key is determining which combination of methods works best for your site.